Archive for: May, 2023

Direct Marketing Consulting – How it Can Help in Boosting Your Sales and Revenue

May 29 2023 Published by admin under Uncategorized

Direct marketing is a form of promotion that uses letters, catalogs, brochures, leaflets, and print ads that are mailed directly to prospective buyers. While this may sound relatively simple, there are a lot of corporations that miserably fail in using this marketing tool. If you’re one of them, I suggest that you consider hiring direct marketing consultants.

Direct marketing consultants: who are they and what they can do?

These are the people who are considered experts and who have much-needed experience when it comes to direct marketing. They have the ability to fit the best marketing campaign to your budget while ensuring that you’ll get the kind of response that you need from your prospects. These people will teach you effective strategies that can help in increasing your bottom line. They’ll also help you bring more new and existing customers to boost your sales and revenue.

Another important task that these people can do for you is market research. They can help you identify and reach specific clientele who are highly interested on the products and services that you offer. These people also offer training programs that can help you create better, more effective, and more targeted content so you can easily persuade your prospects to buy from you.

Depending on your need, you can also get direct marketing consultants to help you and your staff become more effective sellers over the phone. Most of these people are offering trainings for telemarketers. With their experience, they can easily help you make conversations with your prospects while slowly taking them to the selling process.

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How to Combine Email and Direct Mail For Easy Success

May 29 2023 Published by admin under Uncategorized

E-commerce has not replaced direct mail. It does not mean that it will not ever replace it, but in this lifetime it is important to simply look at the facts to help you make the best decisions. What you really want is proven methods that can guarantee business growth.

There are millions of computer savvy people that read email, but are not ready to open each and every email. People are so inundated with spam that they are focused on finding the few email messages that are important to them. When in doubt, most people become annoyed, glance at an email message for three seconds, and then dump it without really absorbing anything.

Statistics show that the main demographic that purchases services from the spa, medi-spa, skin industry are between the ages of 35 to 65. They respond well to direct mail offerings and catalog approaches. They are impressed with your investment in quality, and with your efforts to promote a personal relationship with them. They respect the financial investment associated with direct mail marketing.

It’s not that emails do not work. Emails can be effective, but they are not a replacement for direct mail, only a supplement.

It is a proven fact that when people go to their mail boxes, they have no choice but to look at every item before it is thrown away. Statistics also show that , more than ever, Baby Boomers and Gen Xer’s at middle and upper income levels have a 92% likelihood of reading direct mail related to health, beauty and/or anti-aging. That is 40% higher than the chances of the same group reading an email advertisement.

This demographic is also willing to spend more money on your related services, and they will spend it now if you can reach them.

Comparing email to direct mail is the same as comparing one product to another in our industry. For example, products in the beauty industry have advanced more in the last ten years than in the previous 40 years. However, that does not mean that when an antioxidant or firming creme is developed that it should replace a cleanser or toner. You can’t substitute a tummy tuck for a face lift, just like you can’t replace direct mail with email.

Also the rumor is out that companies in the beauty industry are surveying their existing clients to find which marketing techniques they prefer. If companies that make millions of dollars per year took surveys on which marketing their potential clients would prefer, there would be NO multi-million dollar companies.

Thirty years ago, their clients would likely have said, “get rid of the television commercials.” But without television commercials there would be no multi-million dollar companies. The same goes for all marketing and advertising. Those are the questions you don’t leave up to your customers, because you won’t have many left if you do.

Most people don’t want to be bothered at all. But it is proven that reminders make those same people come to you more often, and spend more money when they do. Large, successful companies use anywhere from 100 to up to 1200 different marketing techniques at the same time. We have shown over and over that the minimum number of marketing techniques for small businesses is just six. Yet, one-third of the small businesses in the beauty industry take advantage of only one technique at a time. Some use none at all.

You have to get your name out over and over again, and the best and most effective way to do that is by utilizing several marketing methods. Wise up and make success easy buy using direct mail and e-newsletters at the same time.

The old adage says, “You have to spend money to make money.” The old adage is correct, and applies even if you only have a limited marketing budget. You can’t replace email with direct mail, and you can’t replace direct mail with email; but you can combine them higher increase in growth rate.

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Turn Away Business With Direct Mail Marketing

May 28 2023 Published by admin under Uncategorized

We are lucky enough to be living in the digital age. Whatever we want, need or desire can be found by getting online and becoming viral. With a few clicks on a keyboard, searching for what you need or promoting a message is as easy as 1-2-3.

So why would anyone continue to use print and direct mailing for their marketing strategy? Because it works, that is why.

Using mailing services as an advertising medium has an important place in any marketing strategy. Done right and marketing to the correct demographic will increase your bottom line and show profitable ROI. Just ask the Summerville Community Orchestra.

Recently the SCO ran a direct marketing campaign for a special event. Not only did they scour their membership lists for this event, they also purchased a psychographic segmentation list of potential visitors that had signed up for other cultural events in the area. By doing this the SCO was able to directly target a group that would be most apt to attend the event.

Using direct mail marketing would have been the last thing avant garde marketers would have employed. The results though speak for themselves. Not only was the event sold out, a number of potential patrons had to be turned away at the door.

If your company is thinking about a new marketing campaign, consider adding direct mail marketing as an addition to your marketing mediums. The following outline can help you decide which type of direct mail marketing is best suited for your needs.

The first step in direct mail marketing is to decide which medium creation to use. Newspapers, magazines, flyers, postcards, business cards and stationary all have a place in the marketing world. Each of these mediums has its advantages and disadvantages. The direction of your campaign will determine which will give you the best results. Each campaign is unique and your marketing should show that.

For a sales objective, try using a color postcard whether sent individually or inserted into a catalog or magazine. For precision direct mail marketing, custom letters inserted into logo branded envelopes is the way to go.

Once the medium is chosen the next step is to target the areas and demographics you want to affect. This requires accurate and up to date market research. To get the best results you need to know where your most ideal demographic targets live or work. You can try and do your own research or many list compilers can help with that. They have access to public records you may not have.

The final step is to determine which mailing service to use. Using the postal service directly might be tempting, but only use this as a last resort. It’s best to hire mailing services that are faster and have all the mailing rules and regulations at their fingertips.

Don’t think that by doing it yourself you can save money. If you mail in certain quantities, a mailing service can offer you the option of using their postal permit for discounted postage rates; not to mention all the time and resources it can cost you to print, address and mail yourself. You may find it won’t cost you any more than if you did it yourself and think of all the time you can save!

If direct mail is your marketing tool of choice you should reap the rewards you will never regret if you follow the steps outlined above. Whether you are selling a product, a service or even yourself, direct marketing keeps it all in the eyes of the public.

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There is an excessive amount of traffic coming from your Region.

May 27 2023 Published by admin under Uncategorized


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There is an excessive amount of traffic coming from your Region.

May 26 2023 Published by admin under Uncategorized


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Top 10 Advantages Of Email Marketing

May 22 2023 Published by admin under Uncategorized

Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as it’s cheap and hits your prospects directly.

If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.

If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.

1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.

2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.

3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.

4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.

5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office.

6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.

7. Targeted marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.

8. Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.

9. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.

10. Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.

Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow. Many of your competitors are doing it already!

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Direct Mail Tips – 2 Secrets Of Success

May 21 2023 Published by admin under Uncategorized

A good direct mail strategy will definitely take your business to a higher level. How do I know? Because I have seen it with my own eyes. I was once a struggling business owner who had no idea about how to about marketing my products and services. I tried almost everything but it never seemed to work out for me, and it took me a long time to figure out what it is that I needed to be doing in order to sell more of my products and services.

Luckily, if you’re currently using direct mail in your business, you will stand a chance of having success with it if you follow the tips in today’s lesson. In this article, I will point out some of the things that you need to be doing in order to make more money with direct mail. Here’s the first thing that you should do:

1) Get prepared

Go and buy out all of the things that you will need to make your direct mail campaign a success. This should include ordering envelopes, paper, ink, a new printer, and possibly some blank CD’s or DVD’s that you would like to incorporate in your free offer. Once you have these things in line, you’re almost ready to go.

But having these supplies doesn’t necessarily mean that they will create themselves. You have to take the initiative to create these mailing pieces for yourself. If you don’t have the copywriting skills to create copy for yourself, then hiring a copywriter or simply use a swipe file.

A “swipe file” is exactly how it sounds. It’s a collection of successful headlines, ads, direct mail pieces, postcards, display ads, and even successful internet sales letters. This will give you inspiration for writing your next ad or sales letter when you’re stuck on ideas. There are a few swipe files rolling around on the internet, but you will most likely have to pay for them. Nevertheless, they’re a great investment for your business’s future.

Here’s another thing that you need to do to make money with direct mail:

2) Rent a good list

Start your list research at the SRDS. The SRDS stands for the “standard rate and data service”, and it’s a great way to find mailing lists who have similar customer lists that you have. So all you have to do is find a list for you, purchase it, and then start mailing.

Lol… hopefully you didn’t take the advice above seriously. You see there’s a few key points that I would like to make before you start running direct mail campaigns from your kitchen table.

The first thing you need to know is that the more specific your list gets, the more expensive it will become. So if you’re planning on making your list very specific, see if you can advertising a $200-$300 product to make up for the expense of the sales letter.

Another thing that you should know is that you should stay away from list brokers. Unless you have an “inside source” for getting you the best mailing list, it will be in your best interest to not bother with lists from a list broker. All they care about is money, and they don’t have your best interest at heart.

Now that you know some of ropes to using direct mail, make it a point to test small and see the kind of response that you are getting. When I say test small, I mean mail out 1,000 sales letters (or postcards) to see how it goes. If you have success with your initial mailing, rent out the list again, and mail again. This is the easiest way that you can get started in your direct mail project.

Good luck with using these tips to have the kind of direct mail success that you dream of.

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Why You Should Consider Direct Mail In Your Online Business

May 19 2023 Published by admin under Uncategorized

Are you looking to make more money in your online business but you have no idea of where to start? Well, if you’re already making sales online, you’re off to a great start! This means you know what you’re doing, and how to go out and create sales on demand. Once you reach this step, you’re pretty much ahead of the curve.

Now if you want to improve upon your sales, for a very little cost, you may want to incorporate some direct mail into your marketing routine. Direct is a lost art that people don’t harness and use these days – simply because they think it’s too costly and ineffective.

Well, the cost part is understandable, but the ineffectiveness of it is not true. Direct mail still works, and as long as the Post Office stays in business, it will continue to be effective. It’s just another marketing medium, and implementing it is just another marketing job.

If you don’t have a problem with marketing, then this is a domain that you will want to enter into. It’s more important to become an expert at marketing, than it is to become an expert in your business. You can have the best product or service, but without good marketing, how will you get publicity for your products?

This is where direct mail comes into play. If you want to boost your conversion rates from your backend customers, this is an excellent way to do so. It’s been said that direct mail can boost your conversion rates by 30%. This is actually huge. But when you think about it, it’s not that much of a shocker.

The tangible nature of an envelope makes it more valuable than an intangible email. Yet nevertheless they both still work… one just converts better than the other. Am I saying that you should drop email marketing to your backend customers? No, absolutely not. All I’m saying is that if you want to see more sales from your list other than what email can bring you… you will want to try your hand at direct mail.

And you don’t have to incur a lot of costs when doing direct mail. You can use simple postcard marketing to deliver your message and get people to respond to the offer on your site. The only real expense that you will incur is the cost of stamps. Aside from that, you can do cheap direct mail campaigns without a lot of money when marketing to your backend list.

Direct mail is fairly easy, and it’s something that you will want to use in your business so that you can make money simply and easily. You need a lot of experience to have success with it. It takes a little testing, but once you have it down packed, it will become something that is simple to do. And it will become second nature to you. And once it does, you can pretty much put your predictable and reliable sales on autopilot.

Good luck with using direct mail in your online business today.

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Facebook Marketing – The Free Method

May 18 2023 Published by admin under Uncategorized

Facebook marketing can be a highly targeted marketing strategy as long as you know how to utilise it officially using the free method. The free method is by adding people who are like-minded and have similar interests as yourself, such as network marketing, direct sales, MLM or affiliate marketing. You can start adding like-minded people by entering your target market niche into the Facebook search box; for example if you want to target network marketers in the UK you simply enter “network marketers UK.” A group page will come up and you can click on members; this is where you can click on the people and their profiles will come up. You can check out information about the person to see if he or she is into network marketing; if so then click send friend request.

The best thing to do is not just go through adding random people; take time and view their information, find out a bit about them to make sure they are someone you can connect and network with. There will be people on Facebook you have more in common with than just internet marketing. For example I am a keen martial artist and often come across other network marketers with martial arts interests by looking at their information about them; by doing this I can add them as a friend but also send them a personal message saying something like “Hi name, I hope you don’t mind the Facebook add. I came across you in the internet marketing UK group. I see we have similar interests in marketing and martial arts.”

You get the idea. If you send messages like this to your potentially new Facebook friends you will soon get them interacting with you on a one to one basis and start building their trust from there. By regularly putting intriguing and helpful information on your wall, this will also show up on your friends walls so you can see the power of Facebook, and once they start interacting with you on your comments their friends which you are not friends with also see the online conversation which can be more exposure for yourself. You see how powerful Facebook can be if you use it correctly.

Last bit of advice now; when adding friends and leaving messages on your friends walls try not to splatter your links all over their pages as this could be deemed the same activity as spamming, and you will get no where fast if you market yourself this way. People will not be interested in your business at first glance but when you start adding value to your friends, only then will they be really interested in you and your business. The more useful information and value you give them, the more they see you as a leader. Only then they will view your profile page and information; this is where you should have your links for your websites.

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Forecasts, Predictions and Market Timing

May 17 2023 Published by admin under Uncategorized

Whatever the reason one has for trading in the Futures and Commodities, Forex or the Stock markets, everyone can agree that in order to trade profitably you must buy low and sell high, or sell high and then buy back low. It is a simple reality that deserves no debate.

However, although everyone knows that you must buy lower than you sell and vice-versa, it is deciding ‘where’ to buy or sell that makes this simple concept hard for many to actually do. In other words, unless you have enough money and an endless amount of time to just buy at the market without any thought of market direction and just hold on until ‘someday’ price moves high enough to justify taking profit, you need to determine ‘direction’ before taking a trade.

Now consider that point. In order to buy low and sell high, you must determine if the market is more likely to move up rather than down shortly after you place your buy. So you look at a price chart or two, draw some lines or calculate some ranges, plot an indicator or two, and then make a determination of whether the market will likely move up or down, and when it is likely to do so.

This is called ‘planning your trade’. You may do this with what is known as Technical Analysis or Fundamental Analysis. Whatever means you use, and whatever you wish to call it, they are all part of the process of forecasting and predicting.

If you have been in the business of trading long enough, you will eventually come across some traders that would snub their noses at the very thought of forecasting or predicting the markets. Yet, these very ones would not hesitate to tell you that they ‘instead’ use Technical or Fundamental Analysis to make their trading decisions. This reminds me of how in today’s society we refer to Airline Stewardesses as Flight Attendants, homemakers as Domestic Engineers, trash collectors as Enviromental Specialists, and other such synonyms.

Forecasting and predicting the Futures and Commodity, Forex and Stock markets has little to do with wands and pointy hats as it has much to do with simply determining when the market is ‘most likely’ (probable) to move in the anticipated direction. Anyone who uses any form of Technical or Fundamental analysis to make a determination of direction or market timing is in fact involved in a work of forecasting and predicting. Call it what you want, give it a new name, scorn or shrug it off, but if you are worth your salt as a trader you need to plan your entry and plan your exit. You need to decide, ahead of time, what the market is likely to do and what you are going to do. In addition, you need to plan on what you are going to do if the market does not do what you planned. But that is a different subject altogether.

So the next time a fellow trader looks down at you because you are making a ‘forecast’ or ‘prediction’ about market direction for the purpose of market timing, simply reply; “you say to-may-toe, I say to-ma-toe”.

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