Archive for: June, 2023

2013 Marketing Communications – Six Strategic Tips For Midsized Companies And Nonprofits

Jun 27 2023 Published by admin under Uncategorized

Everyone – organizations and consumers alike – continues to be wary of the ongoing negotiations in Washington associated with the fiscal cliff. It will take time to sort out the impact of what finally gets resolved, but marketers know they can’t wait any longer to determine how to aggressively promote their products and services now.

Whether you’re a business-to-business (B2B), business-to-consumer (B2C) or nonprofit marketer, you’ve probably also been overwhelmed by the countless claims, and counter claims, about if – and how – to use all the various forms of “new” marketing tools – social media, mobile, content marketing, email and video. Some experts project the demise of email marketing as social media and video sharing grow in importance. Others stress the need for mobile marketing, while even others shout “Content is King” (first coined by Bill Gates in 1996). All will continue to be important, but these decisions, coupled with the economic environment, means that the marketer’s world is more complicated than ever.

Rather than endlessly pondering these choices, maybe this is the time to put these latest tactics into perspective, and focus on some basic marketing and marketing communications strategies for 2013.

Target Audience Knowledge Trumps Opinion

A deep, reliable and projectable understanding of your existing and potential clients, customers or donors is key to developing effective and profitable strategies and plans. And that means market research.

Marketers should fully understand the wants, needs and attitudes of their target audiences, and how these factors relate to the organization, as well as competition. Facts, not opinions.

Employ market research and monitor social media discussions and behaviors to determine what’s important to your constituents before your tactical plans are developed. In other words, “Look before you leap.”

Embrace The Changing Demographic Landscape

With nearly 315 million people in the US alone, the dramatic growth of older consumers is significant and should be recognized. Does your customer and prospect planning take them into consideration? And does your planning recognize that:

21 percent of the workforce is now 55+ years of age, and they plan on working well past traditional retirement age;
The number of people 65 and older was 40 million in 2009 but is projected to be 60 million in 2020 (US Census Bureau);
While 69 percent of those aged 18 – 49 used social media, only 38 percent of those aged 50 and above use any form of social media.
Acknowledging the growth and absolute size of this huge audience in your planning presents a major opportunity. And, depending on your product or service, you might want to go through this exercise for other demographic groups – Hispanics, Asians, younger people, women, etc. Understand them and make sure you relate to their needs. In summary, “Board a trend, don’t buck it”.

Don’t Discount Traditional Media

New media offers exciting potential and will grow significantly in importance. But that doesn’t mean you should forget about “old” media. Both new and traditional media have value and both should be considered in planning your overall media mix. That means that strategically you need to fully understand their relative effectiveness, not just their efficiency.

And, would it surprise you to learn that traditional media is actually becoming “new” media for some marketers:

Commercial and nonprofit marketers will spend $169 billion in direct marketing, representing over half of all US advertising expenditures (DMA’s Response Rate 2012 Report);

There were 195 new print magazines launched in 2012 (; According to Forrester Research, while consumers discover new brands, products or services by talking to friends (80%) and online searches (79%), television advertising is a strong third (71%);

While the average consumer receives 14 – 15 email selling messages a day, the average household receives only 2 – 3 direct mail promotions per day (USPS);

Despite the record breaking political spending in 2012, national cable television advertising is still expected to grow by 11 percent, while billboard spending will increase by 5 percent and radio by 3 percent (Zenith Optima).
New versus traditional media should not dominate the discussion. Rather, how you strategically develop your media mix should be on the front burner. Above all, be “media neutral”.

Anniversary Marketing Invigorates Established Organizations

Your anniversary provides an opportunity to leverage your past strengths while communicating your vision for the future. Your history and your plans for the future can have a meaningful impact on an already nervous audience of employees, channel partners and suppliers, much less existing and potential clients, customers or donors. Galvanize them to the road ahead.

A 12 to 18 month fully integrated anniversary marketing program provides a unique opportunity to unify and focus all of your efforts across your constituents. And a 35th anniversary can be as impactful as a 50th or 75th. Just don’t make the mistake of merely adding an anniversary logo to your messaging, or just having a celebratory party. Your message will fall on deaf ears.

Get Better As You Get Bigger

With market turbulence over the past few years, some in the C-Suite question the ability of marketing to profitably drive the organization to new heights. Lack of understanding or lack of trust may be an issue. Maybe it’s time for unbiased, fresh eyes to conduct a marketing communications audit.

This type of audit can provide an apolitical evaluation of your program as a whole, as well as how each marketing communication tactic does or does not meet established objectives. Recommendations from this audit can help everyone understand where improvement is needed, what’s registering with your constituents (internally as well as externally), what subjects and benefits should be stressed and, importantly, provide the organization with an integrated roadmap of how, when and where your messaging should be delivered.

The audit should give you the tools to maximize your marketing communications ROI before significant dollars are committed. Trust and confidence should follow.

Round Out Your Marketing Team

There will be many challenges facing marketers in 2013 and beyond. And, chief among them will be having a dedicated, smart, apolitical team, developing, creating and analyzing marketing communications strategies, tactics and plans to meet the uncertainties ahead.

A lot of smart thinking has already gone into developing the disciplines you need but, like most midsized companies and nonprofits, you may be understaffed and underfunded. Consider partnering with established, media neutral, senior level marketing communications consultants to help your team formulate, refine and implement your programs. Be sure they have extensive experience across brands and industries, as well as a willingness to “tell it like it is” so candor will flourish.

Most probably 2013 and the near future will present marketers with a very rocky road to travel. Hopefully, some of these tips will help, but as Mark Twain once said, “The secret of getting ahead is getting started”.

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Internet Marketing For You

Jun 27 2023 Published by admin under Uncategorized

Too much of everything is injurious
To begin with let’s take this step by step. Assuming that you have already built your web site or blog, the biggest concern would be to drive traffic in the direction that you want. You need people to see what you have to offer only then will they be able to buy what you have to offer. While directing this traffic to your site you must answer one simple question. How many times have you visited a page that you do not want to visit and how many times have you purchased something that you are least interested in? What is the use of people visiting your web page if they have no need or no interest in the product that you have to offer? Yes, you need traffic but not traffic that makes no difference to your income. You need targeted traffic. Now think where you look when you want information regarding some product. How were you able to read this article? Well, because you looked for it. That is exactly what you need to do. Write articles for various publications. There are a number of online publications that are continually on the lookout for new and fresh articles. e-zine and e-report are two of them. People look up article directories for information. They look up reports and reviews before they buy any product. The traffic here will be targeted traffic. There is a good chance that you will be able to catch their interest here.

The articles do not need to be too long and frequent. Simple articles that every person can understand ranging anywhere from 300 to 600 words would do the job smugly. You do not need to churn out hundreds of articles per day. Just two or three would be sufficient. If you could consistently do this then you could generate around 100 targeted customers to your blog or webpage per day. You must keep in mind that not every potential customer becomes a buyer. In all probability just one percent of potentials might be converted. That means for every hundred you will have one buyer. The rest of the calculation ought to be quite simple. For every 1000 prospects you would have at least 10 buyers.

You have worn the same shoes so you know your customers the best.
Next you ought to think that how many times you have reached a site because you liked the article related to it only to find out that the site is clustered with a 101 other products. How many times have you been too confused to make a purchase simply because there were too many products offered? How many times have you started with one product only to end up googling a bunch of other products? Was it not very annoying? You must bear this in mind for your potential buyers as well. Do not club everything in one blog or webpage. If it is about making money online then let it be just that. Of course you could have different blogs or websites for each and every product but do not put them all in one blog or web site. Having different web sites for each product will not confuse the potential buyer. Now a day there are a number of sites offering free hosting so it is not that difficult.

You must also consider that the potential customer will also be searching for you product’s review. If you do not offer the review they a bound to search. Who knows they might end up buying the product from the ones who have included its review in their site. Make sure that you enumerate all the benefits of the product which would ascertain that the reader does not search anywhere else for it. One of the major factors in convincing someone to buy a product is a firsthand experience with the product so do not forget to include testimonials. Also remember to take permission for using a particular person’s name or photograph. Also give related references.

If you could also include articles on your website telling the readers the uses of the product and a little on how to use the product your potential buyers could quite easily be convinced to buy the product. An extra page with a captivating article including calls to act on the information could do wonders. Interesting headlines are a very effective tool to make readers wanting to explore more.

Make a personal connection.
Don’t you simply love free reports? Your readers love them too. It would be a great idea to provide free reports to your readers at regular intervals. There are a number of auto responders that you could use. The call to subscribe to your free reports must be compelling and placed at the most prime place on your web site so that the potential buyer cannot miss it. This would also help you to build that, oh so talked about, mailing list. It will also provide a personal aspect to the whole deal. Analytically speaking a sale is generally closed on the 7th call.

Free reports do well to remind the prospects about your product. The e-mails that you send should be useful. Do not forget to add reasons for buying your particular product. Also remember not to make these contacts too frequent since they may get annoying and do not make the e-mails sound too promotional, just informative.

Another word of advice is not to use the term ‘Free’ since many spam filters would certainly direct these mails into the junk mail. Do not forget to generate the need for your product in each mail.

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Make Effective Marketing Strategies To Achieve Online Success

Jun 27 2023 Published by admin under Uncategorized

For any business venture to succeed in today’s markets, it is no longer enough to have a single good business idea and a single location for a brick-and-mortar store or office where people can come and purchase services. Today, the game is increasingly being played online, the internet has become a vast resource for every product or service that a consumer could possibly want. If you haven’t established your online presence yet, then you may find yourself being left behind by your more forward thinking competitors.

No matter how small or distinguished your business may be, it is essential to have a website where internet users can view your products, learn about your history and qualifications, and direct other web users to visit. With millions of consumers worldwide owning a number of mobile devices to which they are logged on for most of their days, your best bet for getting noticed and attracting more potential customers is to be highly visible right where they are highly likely to look online.

This online marketing strategist helps companies create an effective search engine optimisation (SEO) strategy that would help their websites get positive rankings on search engine results pages. This by itself, is no easy task, although the formula for success is relatively simple. Experts shows online businesses that good quality still remains the number one factor for getting good results from major search engines.

Throughout the year, Google has released a number of updates and changes to their search algorithms, all with the same general purpose behind them, to reveal in its results pages only the top quality websites that provide the right information on the keywords that web users type in.

Achieving online success, then, would not be possible by simply learning ways to manipulate Google’s updates. The key is to provide content that consumers will want to read and be interested in sharing with other people because of the value it provides. It’s also important to make an effort to direct natural traffic to your website from a variety of sources like social media sites, videos, press releases, and the like. When you create a reputation of providing as much good quality services as possible every time, your brand name will be carried across distances and people will be searching for your site directly.

With a marketing strategist, businesses can have a well developed website working to promote their brand, generate new business, and bring in significant profits and success.

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Fight for Your Customers With Direct Mail

Jun 27 2023 Published by admin under Uncategorized

Business has never been more cutthroat. There’s always someone who can do what you do more cheaply. There’s always someone who can offer customers more. Every day, your competition tries to lure your customers away with a constant battery of ads and calls and direct mail.

What’s your counterattack? How are you working to keep the customers you have?

From a strictly dollars-and-cents perspective, it’s cheaper to keep an existing customer than acquire a new one. How much you’ll save varies by industry, but general estimates say it costs 5-10 times more to woo that new customer than to keep your old customer happy and sell them additional services. This is particularly true with banks, credit unions and other financial institutions. With so many services, there are always ways to up-sell and cross-sell.

But you can’t do that if you’re losing customers left and right.

The trick to keeping existing customers is to treat them like new customers. It’s like the honeymoon phase in relationships, when you’re both trying so hard to impress each other. Eventually, that newness fades and you fall into a comfortable rut. Well, comfortable for you. Your customer is looking for you to rekindle that spark and go back to that same level of service and commitment.

Meanwhile, your competitor is wooing your customer with promises of lower prices, better customer service and a free toaster if they sign up now.

One of the simplest ways to keep customers happy is to stay in touch. And not just with offers to buy more stuff, either. Here are a few simple direct mail ideas you can (and should!) be using to keep the magic alive with your customers:

Send customer satisfaction surveys-then do something with the information you get. People want to feel like their voices are being heard, but make sure you use the information you gather from these surveys, or you’re wasting everyone’s time.
Remember their anniversaries. Make the milestones count. Whether that’s celebrating their birthday, two years with your company or a major purchase like a mortgage, send a simple letter thanking them for their business and looking forward to the future.
Surprise them. What would delight your customers? What would make them happy? Maybe it’s a coupon, but maybe it’s simpler than that-noticing some way they can save money, going above and beyond on a service. Whatever you do, send something to your customers out-of-the-blue. You might be surprised by their loyalty in return.

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Forex Market: The Importance of Demo Accounts

Jun 27 2023 Published by admin under Uncategorized

In the Forex market, it’s very important to practice before investing real money. Whether you are a new operator that hasn’t yet dominated all the variables of the Forex market, or an experienced operator that wants to test new strategies, demo accounts can save you from bankruptcy.

Many think that simulating operations is only for the beginner Forex trader. As a result, many Forex brokers think the same and only offer their demonstration accounts for a limited time. There are other brokers who don’t even offer demonstration accounts.

Although there are still brokers that don’t offer demo accounts, they certainly will come to offer them now that the majority does, and that suggests going in the opposite direction of the competition and practically all new operators need a demo account to begin their operations.

It’s normal for Forex brokers to keep demo accounts for a limited time, generally between two weeks to a month. These brokers consider this the time needed for a beginner operator to familiarize themselves with all of the concepts of Forex necessary for them to feel confident in investing in real Forex accounts.

On behalf of the brokers, this strategy has its logic, because brokers fear that a demo account could discourage the investor if they try it and endure losses for prolonged periods of time. Many users that register for a demo account and only want to play like they would play some virtual game for free on the Internet. There are probably people that visit these simulated accounts like another online entertainment. Brokers are not in the business of providing free games.

New investors are the primary users of demo accounts on Forex, but if an experienced operator wishes to try a new strategy, the demo account provides the perfect place to get comfortable with the strategy before putting it into practice in their real account of operations. If they are testing a new pair of currencies with which they are not familiar, they can try it in their demonstration account. There are dozens of reasons for an experienced operator to use a demonstration account.

Therefore, a new operator should not select a broker that does not offer among their products the use of a demo account, at least for a limited time. It will certainly be a great ally to your chances of success in the Forex market.

Finally, one of the most important things you’ll need to know in the Forex market is the direction of the general tendency. While you could track the tendencies in intervals of 15 minutes, it’s much more useful to concentrate on the weekly graphs.

Following the weekly tendency line, you can see the general direction of the Forex market and where it tends to go. If you draw a weekly line of tendency, you’ll notice that they don’t often break the existing standards. In fact, it’s not too rare for these lines of tendency to last many years. For example, between the years 2002 and 2006 the general tendency of the euro in front of the dollar was rising upward. This is much easier to identify if we look at the weekly graphs and it would be impossible to identify in timeframes of 15 minutes.

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Part 21 – Be Decisive and Goal Directed

Jun 27 2023 Published by admin under Uncategorized

One of the most important qualities of successful entrepreneurs and millionaires is the ability to be decisive while being goal directed.

Decisiveness is the willingness to make decisions, even in the face of complexity or uncertainty. Decisive people evaluate available information, apply their judgement, and make a choice amongst the various possibilities it is easier to be decisive when we are clear about our values and goals.

Successful entrepreneurs have a tolerance of risk, ambiguity and uncertainty. The calculated risk takers would prefer to minimise and share the risk. Managers need to deal with paradox and contradiction and they know that any decision runs the risk of be wrong, but they also know that perfect clarity is rarely available and that indecision can be more costly. It also means taking responsibility for the outcome of the decision.

Sometimes a situation occurs where no action is taken but in those cases the specific do-nothing decision is taken. Think carefully, and then make decisions quickly, but you must also know when to say “we’ll see” and do nothing for the time being.

You must develop the habit of making quick decisions but make sure that the decision outcomes are accurately monitored and that quick feedback is received so that if you find you have made a mistake, you can quickly self-correct and do something else.

Successful people are creative and goal directed. They try for more things than other people do, which means that the probability of eventually finding the right way of doing things, at the right time, is much higher than it is for people that try only one or two things.

Indecisive people get carried through life like Oak leaves in the wind, never establishing a fixed direction, and never being directed towards a goal.

To be directed towards the goal you need to know the detail of what you’re going to do. I have asked people what they are going to do and they tell me; I’m starting an Internet business, I am going to work from home, and I am going to make money.

But if I ask them any details such as, “What are you going to do to make money?” they cannot give me an answer. When you adopt the habit of being decisive and goal directed your entire life becomes more productive and you move faster in your chosen direction and the people around you. This releases a higher source of energy that produces enthusiasm and increases your motivation that pushes you much faster towards your goal.

If you can clearly visualise your goals in your mind decision-making becomes a lot easier. If you are goal directed and your decisions made within the framework of desired outcomes, it allows you to be optimally creative and innovative in making the right choices to overcome the problems that arise. The actions that need to be taken are then more easily identified.

The action that you can take now to develop the habit of being decisive and goal directed is to clarify your goal and then ask yourself what single action, if done correctly and timelessly, will have the greatest impact on your goal.

In these exercises you should be as honest with yourself as possible. Be ruthlessly honest. Be obsessed with wanting to exploit opportunities that can result in you being a millionaire. Be goal and results orientated. Make sure your goals are set high but higher at realistic and develop the burning drive for achievement and growth.

Developing this habit will take you a long way to developing the skills required to be a successful entrepreneur, especially when combined with the other skills as covered in the 23 articles series on the Habits of Successful Entrepreneurs and Millionaires.

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Building a Long-Term Network Marketing Business Using 5 Keys and a 4 Step Formula

Jun 27 2023 Published by admin under Uncategorized

In order to build a long term residual income in MLM you need 5 key things:

1. A goal setting system

2. A tracking system

3. An inviting system

4. A presentation system

5. A training system

So here is the key question:

Do you want to build an MLM team to earn residual income? If you answered YES, then write down the answers to the 5 things above. What do you do for goal setting, how do you track your prospects, how do you invite them, what do you present with, and finally how you train them?

My answers:

1. A Goal Setting System: Find out what you really want. (Hint: It’s not money!) Money is simply what you need to buy what you really want! When you write down “money”, WHY do you want that (specific amount of) money.

When I was starting out in MLM 20 year ago, I wanted $10K per month so badly I could taste it. Having $10K per month meant financial freedom to me. But when I got to $10K I found that it wasn’t the financial freedom I thought it was. However, getting past $10K to another bigger goal was more believable, and so I rewrote my goals and worked to achieve them. Today my financial goals are far more than $10K per month, but that was my starting point… without that starting point, I would not have made it in MLM!

2. A Tracking System. I have always used a simple system. I use a large spiral notebook with a name, a date, phone number etc. I track the calls made, the conversations direction, etc. I can then use the notebook to go back to either close the prospect or re-call them later (I have called leads that were over 10 years old!)

3. An Inviting System: For me, it’s simple: “Are you open to other ways of making money?” What is your inviting system? You need to have one!

4. A Presentation System: Depending upon your business, it could be a company video presentation or web site. As a distributor, you should have a weekly meeting going because I KNOW that is KEY to achieving success in MLM. I would invite my prospects to my weekly meeting… but NOT until they reviewed my initial material such as viewing a video in order to qualify them.

5. A Training System. If you have a training manual, get it to them so they can get started right away. If there is some other training material or system, get your new prospects plugged into it so that they can begin to generate income quickly. This will get them excited and keep them in action.

How to become successful in MLM by following the 4 Step Formula

1. Follow the course of someone who is making the kind of money you want to make.

When I decided to earn at least $10K per month in MLM I needed to go “upline or sideline.” My sponsor did not make that kind of money and I needed guidance from those that did. I called upline until I found two distributors above my sponsor who were earning $7,000 and $14,000 per month respectively. I decided that either of these incomes would put me in a better financial position than I was in without MLM. I called them and asked them to mentor me.

They gave me “the rules” and told me these were non-negotiable. I listened to the rules and started working them… but not with full conviction… and I tested my own ideas while doing what my upline told us to do. Luckily I decided about 1 year later that I had better give my upline 100% of my attention and get away from my own ideas. The reason? I was not growing at the level our upline was… although while I was now at several thousand per month, my upline was now earning over $100,000 per month!

That year of not listening cost me thousands upon thousands of dollars!!!

I was told by my upline leaders and eventually our sideline leaders (those I met at conferences) that to earn a living in MLM you need to devote 99% of your time on recruiting new members. They told me that retail would happen during the recruiting stages. What they meant was that every time I asked someone to look at our business the overwhelming majority would not enroll after seeing the opportunity video, or the live meeting. But of those who did not get involved many would end up purchasing products from me, which would create my retail market. Under no circumstances was I to offer the “sale” before the opportunity.

2. Live meetings.

My uplines and sidelines told me that the only way to build a solid long-term business is with live meetings. Trust me when I say that has not changed today. If you are not doing or attending a live meeting weekly you are not 100% involved in your MLM Business Opportunity. That may seem like a harsh thing to say..but it is something that is not negotiable! Either set up and do a live meeting each week, or decide that MLM will not be your full-time business.

3 Follow the successful game plan.

Every successful MLM company that is run by those who spent a lot of time being successful in MLM before taking on ownership will have the benefit of owners who KNOW how to make it happen the right way in MLM. They will give you a roadmap to success in the form of a getting started manual. Either you are using this for success or ignoring it for less success. It is a roadmap designed by people who made or are making money in MLM. It was not created by a few well-intentioned people who were not successful in MLM… therefore you need to have read it, understood it and be teaching it. If not, you are not following a roadmap that will help you and your team successful.

4. Mindset Work.

You need to be working on YOU every day. You need to start writing your goals down on paper. NO excuses. You need to read a motivational beneficial book or article daily… and absorb it into your mind through belief and positive mental focus. L earning to incorporate this “mind stuff” into your business and life is the most important thing you will ever do for your life!

Charlie Umphred is an owner of Scent-Sations, Inc., a direct sales and network marketing company located in Northeast Pennsylvania. Scent-Sations manufactures and sells Mia Bella Natural Wax Candles, Dermal Renu anti-aging skin care and Bella Beauty Mineral Cosmetics to independent sales consultants throughout the United States and Canada and has been in business since 2002.

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Professional Affiliate Marketing Primer

Jun 27 2023 Published by admin under Uncategorized

If you’re new to the professional affiliate marketing Internet business playground, then you’re no doubt wondering what affiliate marketing is all about. In simplest terms, it is marketing and promoting some other company’s products/services on the Internet. You, the pro affiliate marketer, promote through whatever means is available to you (your ezine, blog, email, online advertising, etc.), which then sends traffic and customers to another company’s website, who then does all the work — develop, sell and support the actual products and/or services; close the sale; process the orders, take payments and make delivery; etc. — for the paying customer. You, as the marketer and source of that business, are then paid a commission for your work. That’s it!

The whole business arrangement is essentially revenue sharing. The company that provides the product or service being sold is generally called the affiliate merchant, and he shares the revenue they generate with you, the affiliate marketer, for sending business their way. In most cases, the affiliate marketer drums up that business through various forms of legitimate advertising techniques on a wide variety of online avenues and platforms.

Note that generally, the affiliate merchant does not pay anything for the “marketing” and promotion until a sale has actually occurred. This way, the merchant can minimize both risk and expenditures. Theoretically, the affiliate can then be rewarded more handsomely for taking on that marketing risk and expenditure. However, since the affiliate marketer does not need to take on the risk, investment and expenditure of developing and supporting a product/service and administering a sale, the relationship is very much considered a win-win arrangement, with each party focusing on the part of the business they are good at and interested in.

Tracking, Calculating and Paying Affiliate Income

How the affiliate marketer essentially gets paid for his work depends entirely on the affiliate merchant. In practically all cases, the arrangement is wholly managed through an automated system, with the merchant using Internet server-based software that gives an affiliate marketer a unique link code or ID which the marketer must then use to identify all the traffic and customers he sends to the merchant. This is really the only way the merchant can properly identify, credit and compensate the right affiliate for any business generated.

In some cases, an affiliate merchant uses the resources of a much larger affiliate network service (such as Commission Junction, LinkShare, etc.) to administer its affiliate program. Some other merchants, on the other hand, choose to run their own in-house affiliate system, keeping their program independent from everybody else’s. In practically all cases, however, the basics of how an affiliate program tracks and calculates affiliate commissions follow what is outlined above.

The merchant generally specifies the financial terms beforehand (pay periods, minimum payment thresholds, when money is paid and how, etc.), whether it uses the services of a 3rd party service or runs its own affiliate program in-house. How an affiliate is ultimately paid will depend on these predetermined specifics, and they can run the gamut from being paid online through services like Paypal, having funds wired directly to an affiliate’s bank account, to having a physical check printed and mailed directly to the affiliate.

Although there is obviously a level of trust in the merchant involved in this arrangement, it works because not only is it to the affiliate merchant’s benefit to maintain a good working relationship with its affiliates in order to grow its business and ensure its continued success, the community of professional affiliate marketers is fairly tight-knit with extensive communications channels that quickly reports any shadiness and negative business dealings. On top of that, affiliate programs that run on third party network services offer an extra layer of protection and trust to the affiliate, with the networks helping ensure that all transactions are properly tracked, calculated and compensated. This is one reason that many professional affiliate marketers often adopt a policy that they will only work with affiliate programs that are administered through these third party affiliate network services.

Affiliate Program Selection

You, as the professional affiliate marketer, are free to choose whatever affiliate program you wish to join and market. In other words, you essentially choose which products and/or services you’ll be promoting (through your blog, web site, ezine, advertisements, etc.). It is not a light decision, since your income is very much affected by how well you match your total “offer” to your “audience” or “market.” That, however, is essentially your job and is part of what you as the professional affiliate marketer is compensated richly for.

In many cases, what affiliate programs you do choose is usually determined by your preexisting markets and audiences, For example, if you already run a gardening blog, then obviously the programs you would seek out would be gardening related or ones that you’ve determined would be of interest to the audience demographic your gardening site attracts.

If you are approaching this affiliate marketing business as a pure marketer, however, where the decision on how to market a product or service would be highly dependent on what it is you actually select to promote, how you select an affiliate program can be based on many different factors.

Some professional affiliate marketers, for example, choose programs based on commission size (high payouts per sale) or market size. These are business decisions you have to make, again, part of what you’re getting paid for. Here are some suggestions for beginners, however, that may help you get started.

Choose products/services you are personally interested in. If you are interested in gardening or golf, for example, then focus on products/services specifically for those markets. The plain simple truth of it is that it is much harder to promote a product or service that you really couldn’t care less about.

Choose products/services that do not embarrass you and that you are comfortable having your friends and family associate with you. For example, even though it’s quite lucrative, some professional affiliate marketers are unable to promote dating sites and services for reasons of embarrassment and discomfort.

Choose products/services you are already familiar with and fully understand. Even if you are not all that interested in automobiles or travel, for instance, you may already know more than enough about the products and services in those particular markets that you can actually sell in those market niches.

Select affiliate programs that provide you with the best sales support. This only comes up from prior research, of course, but it’s something you must do anyway. The sales support referred to here are things like training, advertising material and resources, extensive product information, etc. Obviously, the more tools they give you to sell with, the better your chances.

Remember: Being a professional affiliate marketer means that you are in business. Your business. Your success is ultimately determined by your decisions and actions. Good luck.

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Why Our Internet Marketing Company Appreciates Google Penguin Updates

Jun 27 2023 Published by admin under Uncategorized

This is the harsh truth in connection with most current Penguin update. It is not the end of the web optimization arena as we have known it, but change needs to be detected in order for businesses to pull through these latest developments. To be really frank, search engine optimization seriously isn’t dead in the water at all. So long as search engines like Google are in existence, there will always be a means to make your web page more accessible for them, since indexing sites is what they’re primarily utilized for in any case.

Beyond doubt, the Penguin revision is dubious, but in order for businesses to keep profitable in this bold new world of rigorous specifications in search engine calculations, they will need to start by taking out “unnatural” backlinks, that are regarded as Google’s foremost adversary, as they say.

Penguin versus Panda

First off, this is a summation of what Google Penguin and Google Panda are all about. Google Panda addresses the algorithm criteria Google’s search engine itself, and its newest update concentrates on low-quality, on-page web optimization fighting trash-like outbound hyperlinks and duplicate content material. Meanwhile, Google Penguin is Google’s special spam-killer algorithm formula wherein it lessens the search engine results page (SERP) listings of pages or sites which happen to have artificial one way links directed to them. Simply speaking, while Google Panda is Google’s search engine algorithm criteria standard overall, Google Penguin directly works with link spam.

The difficulty with Penguin, therefore, is the actuality that a lot of old SEO procedures are currently deemed as shady behavior thanks to spammers who misuse these particular tactics in order to synthetically boost their ranks on Google’s search engine results. The very first enthusiasts of website positioning which are continuously around were the initial “affected individuals” of the Penguin up-date that simultaneously helped their rankings, income, and overall google search targeted traffic drop like bare concrete boots. These are supplementary destruction brought upon by way of the bad apples around the globe.

Dishonest search engine optimization Tactics and the New Enhancements in Google Penguin

The grumbles experts are directing at Penguin mainly stem from the fact that many of the legit web optimization methods of the past are now thought to be spam-like in nature thanks to spammers who cause harm to honest entrepreneurs. Formerly practical approaches, such as gaining backlinks from link networks, obligated anchor text, acquiring one-way links, and article spinning at the moment are regarded as being performances of spam due to the in some cases over-excited procedures and extremely significant principles of Google Penguin. While these decisions were supposedly in opposition to Google’s pursuit to offer individuals the most significant results, plenty of people, until Penguin was rolled out employed these tactics since their profits and page views kept growing as a result of them.

Anyway, Penguin Part 3 manages info rekindle, which should barely affect a share point of English-tongue lookups as well as other language queries in Spanish, Italian, and French. You bet, this latest change is significantly less impactful than when the Penguin update initially came along and screened out both spammers and the people who work with outdated website SEO alike.

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How to Define Your Target Market and Identify Ideal Clients

Jun 27 2023 Published by admin under Uncategorized

I guess it’s safe to say many entrepreneurs struggle with who their ideal clients are and what target market they should be focused on. Some people make the mistake of thinking it is acceptable to have a broad target to avoid leaving anyone out. However, that line of thinking will not get you any results. Defining your target market and honing in on the group of people who are your ideal clients, will help you to streamline the effectiveness of your marketing. In addition; defining a target market helps you to put your wonderful offerings in front of the people who really want it.

First, let’s answer the two questions many people have. What is a target market and why do you need one? A target market is a group of people, (your unique tribe) who want/need your products/services and will buy them. What are ideal clients and why do you need them? Ideal clients are a group of people (who fall into your target market) and are your most loyal customers, who gladly act as brand ambassadors for your business.

Let’s first clear up a misconception about your target market. No, it can’t be anyone with a pulse. And your ideal client can’t be anyone who will buy from you. Remember not all clients are ideal.

Here is a quick 7 point guide with some actionable tips on how you can identify your ideal clients and define your target market.

1. Define your offerings. What are the features and benefits of what you have to offer? List all the features. Make sure to list the features that your target audience wants or needs. List all the benefits. Make sure to list all of the benefits that your target market will receive from doing business with you. Write down the end result that your ideal clients will receive from the experience of doing business with you.

2. Define your target market: Take out a sheet of paper. Make a list of your current clients. On one side write down all the clients you love working with and why. On the other side write down all the clients you hate working with and why. Look for similarities in the people you love working with and hate working with. What are the common denominators for both groups of people? For the group of people you love working with, determine the top 5 characteristics for this group. You have just defined your target. Of course, if you are not in business yet, you must do your research first.

3. Do your research. Find out who needs what you have to offer. Look for common characteristics of the group of people you are best suited to serve. This will help you to define who your target market is. Remember your target market can be broad but your ideal client profile should be narrow. For example if you sell kids toys your target market is people with children. You can get more specific about your ideal clients by creating a niche. For example, if you sell kids toys that are made with recycled products your ideal clients are people who are interested in green living and sustainability. If you arrive at this type of clarity you have created your niche.

4. Review your competitors. Check out other people who offer similar products/services as you. Don’t spend too much time on reviewing the competition, just be aware. It is very important to know how you stack up against the competition. Extend your research into learning what your competitors are offering and for what price. This information will arm you with helpful ways to position your offerings as different and more compelling. Remember it is always a good idea to remind your target market about your unique difference.

5. Create your Ideal Client Profile. You must translate your target market into a profile of the type of person who you will most enjoy working with and who will get the biggest benefit from your product or service. Essentially, you are going to put a face on your ideal client. Ask yourself these types of questions: What is their age range? What is their gender? Marital status? Where do they live? Where do they work? What’s their income level? Do they have kids? Do they play sports? Do they travel? Make sure you get as much juicy information about your ideal clients as possible. That way, you will be well equipped to speak their language in your marketing. Because whenever you communicate what your business does or offers, you must talk directly to that person in a way that they can relate to.

6. Create specific products/services that your target market wants. Figure out how much your products/services should cost and if this dollar amount is relative to what the market will yield for that item. Remember, there is a direct link to your target market and spending power. You must determine what amount your target market is willing to pay for what you offer. For example, if you design a product for single moms and it is super expensive, you probably won’t do very well. Or if you design a product that is very cheap for elite 6 figure business professionals, you probably won’t do well there either. The key is knowing the sweet spot in terms of what will work for the audience you are trying to reach.

7. Evaluate and adjust. Once you have a clear idea about your target audience and who your ideal clients are, as well as how your products/services are going to help them, you must evaluate and make adjustments when necessary. Determine if there are really enough people in your target market to sustain your business model. Ask yourself this: Are there enough people out there who need what I am offering? Will these people get tremendous value from what I’m offering? Will these people pay the price that I am asking? Can they afford it? How will I get access to the people who most need what I have to sell? After you’ve have thoroughly answered these questions, make changes if needed.

It’s OK to have a few different niches. But don’t go changing things without properly testing what works and what doesn’t. Finally, just because you have defined your target market as being X doesn’t mean you can’t change it. Just don’t make excessive changes because there’s much to be said for consistency.

So there’s the list of how you can identify your ideal clients and define your target market. Need help getting your target market and ideal clients figured out? Get in touch!

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