Are you looking to make more money in your online business but you have no idea of where to start? Well, if you’re already making sales online, you’re off to a great start! This means you know what you’re doing, and how to go out and create sales on demand. Once you reach this step, you’re pretty much ahead of the curve.
Now if you want to improve upon your sales, for a very little cost, you may want to incorporate some direct mail into your marketing routine. Direct is a lost art that people don’t harness and use these days – simply because they think it’s too costly and ineffective.
Well, the cost part is understandable, but the ineffectiveness of it is not true. Direct mail still works, and as long as the Post Office stays in business, it will continue to be effective. It’s just another marketing medium, and implementing it is just another marketing job.
If you don’t have a problem with marketing, then this is a domain that you will want to enter into. It’s more important to become an expert at marketing, than it is to become an expert in your business. You can have the best product or service, but without good marketing, how will you get publicity for your products?
This is where direct mail comes into play. If you want to boost your conversion rates from your backend customers, this is an excellent way to do so. It’s been said that direct mail can boost your conversion rates by 30%. This is actually huge. But when you think about it, it’s not that much of a shocker.
The tangible nature of an envelope makes it more valuable than an intangible email. Yet nevertheless they both still work… one just converts better than the other. Am I saying that you should drop email marketing to your backend customers? No, absolutely not. All I’m saying is that if you want to see more sales from your list other than what email can bring you… you will want to try your hand at direct mail.
And you don’t have to incur a lot of costs when doing direct mail. You can use simple postcard marketing to deliver your message and get people to respond to the offer on your site. The only real expense that you will incur is the cost of stamps. Aside from that, you can do cheap direct mail campaigns without a lot of money when marketing to your backend list.
Direct mail is fairly easy, and it’s something that you will want to use in your business so that you can make money simply and easily. You need a lot of experience to have success with it. It takes a little testing, but once you have it down packed, it will become something that is simple to do. And it will become second nature to you. And once it does, you can pretty much put your predictable and reliable sales on autopilot.
Good luck with using direct mail in your online business today.